Hi, Let Me Introduce You to My First Failure

I’m not going to pretend to keep a secret from you.

By the end of this, you’ll understand what offer mapping is, what you need to do to make it happen, and how I use to make thousands of dollars a day.

But why should you care about offer mapping?

Because it allows me to come up with dozens of product ideas over a weekend that are completely relevant to my audience and more importantly products that my audience wants.

Because it helps me put out $37 offers that generate $5,000 days.

A single $49 offer where the cart was open for just 3 days.

But before we get into any of that you should understand why offer mapping even exists.

It doesn’t start with a single failure, but two.

Like most people with online businesses or who want to start online businesses, I understood the power of info products.

Every day more and more people are coming online to learn…something.

In fact, studies show that by 2025 online education will be a $350 billion industry.

If you aren’t sure what an info product is it can be anything from a book, a course, a webinar, a checklist, or about 97 other things.

You can create them over 90 days or you can create them in 90 minutes.

Most of mine don’t take more than 3 weeks.

It’s up to you.

So the question was always how do I get a piece of that pie?

The logical thing, to me, was to write a book. I couldn’t tell you why but I always envisioned myself as a great author.

(Sidenote: Ego plays a huge role in this story as you’ll come to discover.)

I didn’t think much of it for a while until I woke up one day and it finally hit me.

I had no money.


It was so bad that my friend would have to order me pizzas once a week just so I would have something to eat.

I wasn’t a bum. Far from it.

I applied to many jobs.

The jobs I wanted I was under-qualified (supposedly) and the jobs I just needed to make any type of money they considered me over-qualified.

I’m dead serious.

I once went to a job interview and the interviewer said I was perfect except that I would want too much money.

He didn’t even know how much I was asking for. The reality was I would’ve taken any money.

So he told me I was better off looking elsewhere.

Here I am sitting in my one-bedroom apartment wondering for the 500th time what in the hell am I going to do to make money? I had to do something.

I had somehow come across an article about a guy (I don’t remember who) making a couple thousand dollars selling an e-book. There was nothing special about the guy.

He just decided to write a book and it just so happened to make money.

So I wrote a book.

I figured I’d write about the subject that I knew best.

It was a book on dating.

I was 25 at the time and I figured I knew everything that one needed to know about dating.

I spent 3 weeks writing that damn book.

I’m telling you, I was in the zone. I don’t think I’ve ever been more productive or focused in my life. I literally put my World of Warcraft gaming fix on hold during that time.

That’s how serious this was for me.

When I finished it I can’t tell you how proud I was. I was so proud of it that I titled it Volume 1 simply because I figured I’d have to pump out multiple volumes to appease the masses.

I was hyped to release it to the world so I could start collecting $10,000 a week from my adoring fans.

This was it. This was finally going to get me out of that hole that I had dug myself in.

No more job interviews!

I remember the day I launched it I sent out a tweet to my 2,000 followers on Twitter. I figured at least 10% of the people would buy it so I’d sell 200 copies. At $8 a pop that was going to net me $1,600 in a single day.

And that was the worst-case scenario in my mind.

The tweet went out.

I refreshed the sales dashboard.


I waited for 3 minutes and refreshed the sales dashboard again.


I was getting nervous.

I waited 14 minutes and refreshed the sales dashboard again.


I kept looking at my email.


Maybe someone had sent me a DM on Twitter!


I did this routine for the whole day.

Nobody bought it.


Hm. Okay, maybe my tweet was off so I figured I’d craft another one and send it out the next day.

The same thing happened the next day.

Something had to be wrong on either Twitter’s side or the site that I was using to sell the book because it was impossible that my large audience of 2,000 wasn’t interested in my piece of work.

Nothing was wrong.

Nobody wanted it.

I had built myself up by reading stories of how people were making hundreds of dollars a day and thousands of dollars a month selling their own books.

They weren’t smarter than me.

They weren’t better than me.

So if they could do it, then I could do it as well.

But I didn’t.

I failed miserably.

It was so bad that within 3 days I somehow convinced myself that I had never even written a book.

Sorry, I won’t tell you about the book. I’ve tried to burn all history of it from the Internet.

It’s like you’re dating someone you’re really into and then your Mom comes out to show your baby pics and every single one of them you’re naked and rolling around in your own filthy diaper that you somehow took off.

You want those memories to fade.

A month later my lease was up on my apartment. I had to move out because I couldn’t afford the $760 rent.

Thankfully, my buddy said that I could crash at his place for a while.

A couple of months later I was messing around on my computer pretending to organize some files and I came across the book again.

Why didn’t it work out how I imagined?

It hit me like a ton of bricks.

My audience wasn’t big enough. To sell anything online you probably needed a really large audience.

Of course!

That was the solution.

Build up a large audience and then I can sell whatever I want. It was silly of me to think I could sell anything with just 2,000 Twitter followers.

I had a decently sized web design blog at the time so I continued to pump out article after article and my traffic continued to go up.

This is where I was going to build my audience.

After two years I figured it was time to create another book. My audience was large enough and this time I was guaranteed to succeed.

No chance this one was going to bomb.

And it didn’t bomb. In fact, it did much worse.